How do we ake usre every classmate gets a book?

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eliasp
How do we ake usre every classmate gets a book?

Our goal is for every classmate to receive a book, preferably timed to occur before the Reunion to increase attendance and provide food for conversation and reconnecting at Reunion. What is the best way to do this?

  • Should we simply pay for The Book out of Treasury funds and send it?
  • Should we set a price for the book and ask those Classmates who can to contribute extra for a fund that covers those who cannot afford it and make up any difference with Class funds? (Several classmates have committed to be willing to do this.)
  • Should we use Class funds to reduce the cost of The Book?
  • Should we include advertising in the book to defray some costs?

What do you think? Are there other options. 

David L. Prentice
David L. Prentice's picture
Some thoughts:

Some thoughts:

Before I tackle any of Peter's questions, one statement: I can't tell you with any accuracy how other classes have done it. Distribution was not something I ever had to be involved in. I am sure that some classes paid for it out of their treasuries, and they may or may not have charged for the book as part of the reunion fee, or by surcharges on dues for the preceding years (we did this for the 25th, as I recall), or even outright charged a fee for the book. Or some combination of all of those.

FYI, in 1994, we printed 800 books but never distributed them all. We gave a book to those who submitted something for the book, to those who came to the Reunion, and to those who had paid dues for the preceding five years. Obviously there was a lot of overlap. I was the one who combined all the lists to determine the mailing list. I doubt if I still have that information. So we either mailed or handed over a book to those people who qualified. 

In no particular order, except maybe easiest to hardest:

I am all for advertising, whether it's really to sell something (no clip-out coupons, though) or just a Compliments Of or similar goodwill kind of ad for a company or an individual. Whatever, though we should reserve the right to edit or object, just in case. We just have to ensure that the amount we charge is more than the incremental cost of printing those pages! 

Topping up the Reunion Fee by $xx makes some sense, but that is taxing only the people who go to the reunion, so I am not very big on that one.

On the other hand, if we charge a specific amount per book to buy it, even at a discount, we will have a lot of refusals, I am sure. I think we need to put a book into everyone's hands to have any hope of luring some people to the reunion. 

I think we should send everyone a book and ask for voluntary contributions to cover the cost of one's own Book, with an add-on available (individual choice) to help subsidize the book for people who cannot afford it (or, I'm afraid, people who refuse to pay for it). The Class funds would have to make up the difference. Any profit from the Reunion income might be applied to the Class towards that Class funding. 

Arthur F suggested a "subscription" fee. I think that idea might best be folded into a voluntary contribution as outlined in the preceding paragraph. It's sort of the same thing, though I think his name is a bit inaccurate or misleading. 

Bear in mind that while it's easy to figure out the number of books we will need (all classmates for whom we have addresses. Plus widows? Plus an allowance for additional people that might turn up?), we have no idea now how many pages the Book's content will require. It is virtually impossible to figure out at this early stage. Dud has been working with 500, which is not a bad number; my average page count overall is 398, but the last 8 books have an average of 464 pages and the largest three are 656, 576, amd 496 pages. We have big ideas, so be prepared! 

Thoughts?

D

 

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